Roku announced four new branded TV’s today (two each from Sharp and Insignia) providing a
number of price points and size options for their TV based platform. A Roku TV is a television built by one of Roku’s media partners featuring over 2000 smart TV apps through the Roku channel store along with a simple interface that allows the user to access other TV functions like a cable connection or game console from a uniform interface without the need to switch from one input to another. They are designed to simplify the smart TV experience while providing a great deal of content choices. Both the Sharp and Insignia TV’s feature the full complement of Roku channels/apps along with the new Roku feed feature to help users monitor and find out when the movies they have been waiting for are available. The LED based sets ship with a simple remote with directional buttons and other basic controls and are also compatible with the official Roku mobile apps designed for mobile devices.
Where can you buy one?
If you are looking for the Sharp and Insignia branded TV’s there are only two places to find them, Best Buy and bestbuy.com.
Sizes and Prices
43 inch $379.99
50 inch $499.99
32 inch $229.99
55 inch $549.99
The new Roku TV’s from Sharp and Insignia were originally announced at the 2015 CES. The addition of the well-regarded brands gives Roku 4 TV partners along with previous partners TCL, Hisense with one more (Haier) on the way. Roku fans can even expect to see a 4K Roku TV in the future as the company continues to adapt to consumer interests.