The Netflix experience on the Roku has been at the heart of the product since its very first incarnation which was borne out of a project within Netflix. While the company quickly expanded to include Amazon Instant and the MLB online offerings Netflix has remained at the core of the streaming platform since day one. The Netflix experience on Roku has been given a tweak recently to allow for a category based search more like something found on the website to go along with its custom created categories based on one’s viewing habits. As creative as it is to have categories like Dark Visually Striking movies or Because you Liked “The Day The Earth Stood Still” the companies almost retro addition should help new and old users better discover the content especially in the wake of dropping its deal with Epix. There are categories for recently added, TV (which is a bit general) New Releases Children and family and so forth. In addition Netflix will now launch programming as soon as a user clicks on its corresponding icon as opposed to after one presses play. We expect to see a bevy of new features as the company ramps up its OS and product line. To see how the new menu works check out the new video below.
New Netflix Menu Search For Roku
Netflix For Roku Adds New Search and Playback Features