Dish Network and it’s streaming counterpart Sling TV have put a forward thinking deal into place that should build on Dish’s long commitment to international programming and help differentiate Sling TV from competitors in the future in the International space. The announcement comes not much more than a month after Dish became part of a lawsuit against an Android box seller which specializes in providing copyrighted IPTV based content.
“Our agreement with Zee enables us to provide a vast amount of entertainment to fans of South Asian content, while also giving customers a more streamlined way to access and enjoy both linear and on-demand content,” said Chris Kuelling, senior vice president of programming for Sling TV and DISH. “Zee shares our goal of growing the South Asian market, and together we are able to better serve this community, as well as the other language groups served by Zee.”
Sling TV and DISH are going to be the U.S. home of Zee’s on-demand library, which includes movies and over 400 video titles at no additional charge to DISH and Sling TV subscribers with the Hindi Gold Pack an upcoming package which will contain all of the Zee Hindi channels, plus other leading Hindi channels. In addition, “&TV”, will be added to the existing lineup. Sling Television will be the only place to find all but one of Zee’s South Asian channels. Zee will transition viewers from its direct-to-consumer services to Sling TV or to authenticated access only over the next few months.
Sling Asian TV Is Good Bet
The Asian market should give Dish a major advantage in that space compared to both its current competitor in the space, PlayStation Vue and any future endeavor from Hulu, YouTube and others. While Asians do not make up the largest population of US-based minority groups they are a vocal and often financially strong one. And as more people from India and China make their way to the US for educational and entrepreneurial opportunities there will only be on viable and legal option to get a majority of the content.
Latino Programming Growing
As part of the agreement, DISH and Sling TV will also add two Spanish-language channels, Z Living Español and Zee TV Español, and two Brazilian channels, Zee TV Portuguese and Z Living Portuguese, to their respective line-ups. The new Spanish channels can be found on DISH in the DishLATINO Clasico, DishLATINO Dos, DishLATINO Plus and DishLATINO Max packages, and the Best of Spanish TV package on Sling Latino.
For more info see press release here