Want to see the winners of the push to offer programming via OTT devices? Take a look at where you can find the most Hispanic programming. With Hispanic TV programming growing in OTT world programming options aimed directly at Spanish-
speaking populations could harness the power of the quickly growing population of immigrants from Spanish speaking countries, which according to US census data makes up 55 million people in the US. While it is important to understand that “Spanish Speaking” is not one blanket culture understanding how to reach it in a logical and sensitive way could map the future for those willing to make the investments necessary to embrace it.
In the past 3 months, Roku has rolled out a number of channels aimed at Spanish-speaking audiences. Religious channels The Spanish Church Channel and TV La Viña, News channel Noticias Orlando, Comedy channel EvelynRegly as well as Latino music and news
channels CanalAmerica.TV LaRadioPR Multimedia.
Sling TV, which is available on all of the most popular OTT platforms offers a vast number of inexpensive Spanish language programming options via its Best of Spanish TV including Univision and offers ESPN Deportes through its sports extra package. The service offers over 20 channels aimed at the audience and even has a Spanish language site that makes it easy for speakers to navigate and learn about the service. The forward thinking early push will likely pay off big time for Sling TV as it has a chance to be the go to for that demographic. Its main competition at this time, PlayStation Vue does not appear to be competing in this space at the time.
Hulu has long offered Spanish language programming and like Sling TV has its own Spanish language site to appeal to the community offering both programming from Spanish-language
broadcasters and cable channels, as well as English-based programming, dubbed for Spanish.
The Hispanic community in the US is the fastest growing population in the country. Being able to it where it is at the moment is going to allow the services that understand the audience to bennifit geatly as the diverse community becomes more economically viable.
Where Netflix to make a major investment in Hispanic language programming with a US based site that offered spanish lannguage films and TV shows as well as dubbed English based programming I think it would be a big hit. Media companies need to begin to focus on this community. A state with a population of 55 milion would be the largest population in the nation.