Las Vegas, Nevada (CES). – Jan. 3, 2017 – Roku can count their branded TV’s a success. The branded TVs which launched to great fanfare two years ago pushes Roku Powered Smart TV’s (which integrate the Roku platform directly into a TV) as an easy option for those looking for a plethora of apps without adding boxes and dongles. Just like with their set top boxes part of the success comes from volume. As of Dec. 2016, there were 100 Roku TV models available in the North American market including in Mexico. Roku TVs accounted for 13 percent of all U.S. smart TV sales translating into one out of eight smart TV purchases in the U.S. HD and 4K Roku TV models come from manufactures including Hisense, Hitachi, Insignia, Sharp and TCL.
Since TCL® began to use the Roku TV program to build all of its smart TV models in the U.S. it has climbed from the 9th largest brand in 2015 to the 6th in 2016, becoming the fastest growing TV brand in America. That can’t be an accident. People are responding to both the branding and the ease of use.
“We’ve seen tremendous success with the Roku TV program and we’re very eager to continue its momentum into 2017,” said Chris Larson, vice president of sales and marketing for North America at TCL. “Our TCL Roku TVs couple stylish design and leading technology with Roku’s wide selection of content which has proved to be an award-winning combination, yielding record-breaking sales in 2016 to maintain our position as the fastest-growing TV brand in America. Consumers can expect us to expand our TV offerings in 2017, delivering televisions that feature larger screens and premium picture quality, while remaining focused on delivering unmatched value.”
Roku hopes to see a 50 percent increase in models during 2017 with 150 models available to consumers in North America. They range from very affordable HD and 4K UHD models to TVs with stunning picture quality boosted by 4K, Dolby Vision HDR, and local dimming. Roku is also adding TV manufacturer Element Electronics with plans to launch its first HD Roku TV models at major retailers this year.
“The Roku TV platform enables Element to offer our customers the highly-recognized, amazing smart TV technology at an incredibly affordable price,” said Vlad Kazhdan, VP Merchandising at Element Electronics. “A wide variety of entertainment is easily accessible through Roku’s simple-to-use UI and customers can expect us to work together to deliver new channels and software updates over time so they have the latest and greatest.”
Powering a New Era of Smart TVs
“Roku offers TV Partners an incredibly easy, efficient and cost-effective way to build smart TVs that consumers love,” said Chas Smith, general manager Roku TV & Players. “This Spring, with the introduction of our new 4K HDR platform, we are looking forward to further expansion, giving us the ability to reach more partners and consumers.”