Roku is rolling out a big update with Roku TV Update OS 7.6. The Roku TV platform will be getting a big facelift with new features that affect how people access OTA content and the ability to name HDMI ports according to what they are used for. This should be a welcome change for those looking to keep things easy to find. The Roku TV platform has proven very popular with consumers and has become a go to for some companies. Learn about Roku TV Update OS 7.6 bellow.
Key points in Roku OS 7.6 include:
More Ways to Watch This feature provides an enhanced viewing experience based on what you watch through cable or satellite boxes, or
broadcast antennas, connected to your HD or Full HD Roku TV. You’ll be required to enable the feature via an opt-in prompt on your Roku TV once the feature is available or when setting up a new Roku TV. More Ways to Watch can recognize the show or movie you’re watching on these boxes and antennas using Automatic Content Recognition (ACR) technology and suggest additional viewing options via streaming to enhance your experience. Additional viewing options may include the ability to watch from the beginning, watch more episodes of the same show and/or view suggestions for similar entertainment available to stream. This is being rolled out on HD and FHD Roku TVs now, new 2017 4K Roku TV models and will move to 2016 4K Roku TV models this summer.
New Ways to Enjoy OTA Broadcasts: In some regions, people may have access to over 100 channels via an OTA antenna but they may only watch a handful of them. You can now create a list of your favorite broadcast channels when you have a broadcast antenna connected to your Roku TV. To create your own favorite channels list, simply press the left button when watching over-the-air TV on your Roku TV to bring up the list of available channels. Press the options button “*” on your Roku TV remote to add individual channels to your favorites list. Once created, the favorites list will allow you to browse only the tuner channels you’ve added to that list. You can switch back to the all-channels list to view all available tuner channels at any time.
When using the Live TV Pause feature on your Roku TV, you’ll now see thumbnail images displayed on the screen while pausing, rewinding, or fast forwarding to make it easier to identify where you are in the movie or show to resume playing at the moment you want to watch. In addition, Live TV Pause now supports our Closed Caption on Replay feature. When this option is turned on, you can use the replay button on your Roku TV remote to go back a few moments in the movie or show you’re watching to view closed captions for dialog you may have missed.
Customize Your Home-screen with CustomInputNaming for Roku TV
In an effort to give Roku TV customers even more ways to customize their experience, you now have the ability to assign custom names to your inputs icons. To name an input, just highlight the input tile on your Roku TV home screen and press the options button “*” on your Roku TV remote. Scroll through the list of pre-populated input names until you reach “set custom name and icon” and press OK. Now you can enter any name you’d like (up to 15 characters) for the input device for easier identification on Roku TV home screen.
Roku makes revenue from more than the sales of boxes. Its platform is a major advertising space for those looking to reach its users. Now marketers can measure campaigns on the platform using detailed demographic metrics. The data is comparable to linear TV with Nielsen Digital Ad Ratings (DAR).
Roku Advertising To The New Generation Of Media Consumers
The idea behind the approach is that their tools will help advertisers find those who are not watching linear TV including key younger demographics like Adults 18-34 which viewed 23% of their weekly video time via connected devices. Nielsen reports that Adults 18-24 watched 46% fewer hours of linear TV in Q3 2016 than in Q3 2010. This means that if advertisers want to get the attention of the next generation of consumers they have to start advertising where they are, because they are unlikely to just come marching back to legacy models of distribution. Nielsen and Roku established a strategic partnership in 2015 to integrate Nielsen’s DAR solution directly into the company’s Ad Framework, and integrated universal ad SDK.
“Roku is pushing the industry forward to adopt verification standards for media buying,” said Britney Greenhouse, director of video and digital investment, Horizon Media. “We have been working together with Roku to pilot the audience guaranteed product. We’ve seen positive match rates with Nielsen which are a good sign.”
Ad-supported viewing is the fastest-growing segment on the Roku platform, accounting for half of the top 250 most-watched channels. Investment in OTT advertising has increased to match this shift in video viewing. In January 2017, MAGNA and Roku forged an industry-first strategic partnership to deliver targeted advertising to OTT audiences, enabling MAGNA clients to reach viewers who have shifted their TV consumption to OTT.
What could be done to make a Roku for cord cutters
While a number of products popular with cord cutters have emerged over the past five years none of them are truly a cord cutting solution. There are barriers to entry from price, comfort level and compatibility that prevent users from purchasing one device on its own and stopping. There are multiple programs and types of hardware needed in order to give users a fully functional experience. This story is a part of a new series that will look at how existing companies can address the cord-cutting crowd more directly. The first company we will look at is Roku. Continue to see our Roku Cord Cutting Box Concept.
PlayOn, a popular service for cord cutters is becoming a great resource for viewers with cable. The service currently offers access to Time Warner and Comcast customers (through it’sXfnity app) by allowing users to connect to the respective companies via their web portals. The services allow users to view live TV content through their providers after they register as users through PlayOn’s settings. The benefit for users is that they are able to access live cable access through set to boxes and forgo the need for extra rental boxes from the cable company.
I almost never try to compare three things at once because I think that those stories often don’t educate people. But I decided to jump in and give it a shot after an email by a reader. What I have done with Roku 4 Vs Fire TV VS Apple TV is to try to take a look at the devices by focussing on what makes them unique as opposed to relying on buzz terms like ecosystem and focussing on the apps that they have. In this story, we focussed on the top set-top boxes (as far as hardware) from the top 3 players in the industry. It’s quite likely that the top selling Roku model may be the 3 or the quad core stick, but the Roku 4 is the most powerful. I hope this article will help you get to know the best and worst of the devices and help you find the one that is the best fit for your family.
Parks Associates announced its latest findings on the streaming media player market at INTX showing an overall increase in ownership of streaming set-top boxes. At the top of the list is Roku which accounts for 30% of all streaming media player from the first quarter of 2015 to the first quarter of 2016. It appears Amazon and Google are tied in sales at 22% apiece while Apple TV trails the pack with 20% of streaming device sales. While the fourth place finish may seem disappointing keep in mind that Apple doubled sales of its streamer in 2015 with the launch of the
4th generation Apple TV. We had reported anecdotal observations that the newer device was selling very well as an accessory to other IOS products and this is the first supported evidence we have seen. It will be interesting to see if the Apple TV continues to rise in popularity enough to overtake Amazon’s Fire TV and the Google Chromecast.
Roku benefits from multiple models
People use the term Roku as though it is one product when in reality Roku has over half a dozen different devices on the market. Its official website promotes 5 products, The Roku 1, Roku 2, Roku 3, Roku 4 and the quad core Roku stick. But that does not account for older Roku models available at various outlets across the country and via the Internet. There are sure to be a number of retailers selling the previous iteration of the HDMI Roku Streaming Stick and even the previous version of the Roku 3 and others.
Roku’s competition has two Amazon has two products on the market, the Fire Stick and Fire TV (the previous version of the Fire TV has not been easily available for some time). Apple Still sells the third generation Apple TV as an intro product for 69.00, less than half the price of the 4th generation model’s starting price. There are also first generation Google Chromecasts available around the net.
When the news broke that the cable industry would no longer have a monopoly on set-top boxes to provide cable services a number of consumers cheered the news in the hopes that soon their favorite streaming boxes will be able to substitute for the bulky boxes they have been using for service. While there are mechanisms in place that may allow that to happen like standalone apps and other innovations that may come down the line there are probably a few reasons why both set-top box makers and cable providers are not excited about the future. Should consumers be concerned what may be coming down the line? Will Third Party Set-Top Boxes For Cable Cause More Problems Than They Solve?
Troubleshooting Third party applications and equipment can be a major issue when it comes to troubleshooting. As much as someone might dislike that say their cable modem or set-top box often come from the cable company you cannot deny that when there is some sort of delivery problem the fact that the equipment can be accessed, explored and reset from remote locations is very helpful. When I have problems with my cable modem and call TWC we can talk about the problem in the same way. “What lights are on?” “What color is the light on the bottom?” “Is it blinking or solid?” This is why, even though I know I get charged for the modem, that I don’t have my own. Because I don’t want to be responsible for fixing it, changing security settings and so on. A perfect example is after a recent trip to New York City we returned to find our Wireless internet connection was disabled. Our devices could no longer see our network. I called TWC and they reset the system, renamed the network, logged in a new password and made sure all of my devices were again connected in about 20 minutes. I can’t imagine how annoying it would have been to trouble shoot everything myself when all I wanted to do was have a coke after a 4-day trip.
Are existing set-top boxes built to handle the service? When Netflix does not work even though the internet is in full working order the problem is likely one of two things. Either the device you are accessing the service on is not working correctly or there is a problem with the service on the provider end. When I had a problem with my Netflix using a Roku last year I was able to call Netflix. I explained the problem and they knew that there was an existing problem for Roku and fixed it in minutes. Netflix has apps for seemingly everything and is even integrated into some cable boxes these days. But regardless of the number of partners it has the relationship is easy enough to figure out. Now let’s say that every cable provider was responsible for providing an app or some other delivery system for every set-top box available that allowed for full live TV with a full cable grid, on demand capability and so on just like they do on the devices they currently use. We are not talking about an app. It is an ecosystem. And they equipment currently used is built to do this. Is a Roku 1? What about an Amazon Fire TV or a random Android box? No. They are designed to deliver apps. If something is built as a workaround it may provide some level of service but would it work the same on all of the platforms?
When it’s broken where is it broken? With the current model, providers can tell if their box is not working. They know how to fix it. They can train a staff with less than stunning technical knowhow to walk customers through steps in order to correct a problem without having to be familiar with 10 different devices and operating systems. If people begin to access cable on multiple devices through multiple means it’s quite possible that figuring out a problem is going to be a major headache for all involved. Is something malfunctioning with your modem, is it an app, does the app need to be updated, which Fire TV box are you using the first gen or the second one, does your Roku have a 2 or a 3 on top of it, are you connected with HDMI or the red yellow and white cords, what firmware do you have? The questions can go on forever. And many people are completely unable to answer them because they don’t understand what they have. Anyone who has been drafted by a parent or grandparent understands what I mean here. Right now it can be as easy as the realization that equipment needs to be replaced, an appointment is made and a trained tech comes to a home and installs the equipment correctly and it’s over. In the brave new world of third-party access who knows how a problem gets resolved.
Is cord cutting impacting the TV industry. Yes just ask ESPN. The company has lost millions of potential viewers because people have dropped cable in droves losing ESPN in the process. The thing is that there are still over 90 million cable subscribers in the US alone. One of the reactions to interest in cord cutting is Sling TV. The offering has shown that people will pay for a paired down value driven product that eschews the established big bundle in favor of smaller packages of popular channels. As the cable TV industry has started to react to this demand Roku is in an Amazing position as streaming becomes more important to the major media companies.
Roku is a Cord Cutting Device How Is It Good For Cable?
Roku has long worked with cable companies and established properties supporting TV everywhere apps, Dish World, The TWC app and more recently the CBS All Access App. It was also the first device to support HBO Go and Hulu Plus, which are actually Time Warner, Fox Disney and Comcast respectively. With Roku set to be the conduit of a new streaming bundle program by TWC in New York as well as a new streaming service initiative from Charter ” Spectrum TV Stream” both featuring the Roku 3 as its delivery system, the company is putting itself in position to be the establishment pick going forward. Sure There have been obvious cable cutting losses across the pay TV industry. But as much as cord cutters would like to see themselves the face of a smooth stone that will bring down the cable Goliath, it appears that the big boys are ready to get into the streaming game instead of melt away.
Adapt or Die
Time Warner is not going anywhere. It is one of the largest high speed Internet providers in the country at a time when high speed Internet is becoming one of the most important technologies in the world. Comcast too will continue to thrive via Internet based services. With Roku poised as the natural partner of these companies as they begin to offer smaller packages to cord nevers or cord cutters the company stands to gain a great deal of penetration. Better yet if people get accustomed to Roku’s interface they may well keep using the Roku branded products even if they walk away from a cable company based package. Regardless Roku will be selling a lot of product to TWC in the near future. Unless it ends its its partnership with Amazon it will even have access to the much talked about Prime Instant Video expansion that has been bandied about without any actual details up to now. If Time Warner Cable and Charter expand their programs on a national level Roku will become a much bigger force in the market than it is today while still being a popular landing place for so many of the applications embraced by those who would sooner get a tattoo on their eye than sign up for cable.
The Roku 3 and Roku HDMI Streaming Stick both feature Roku’s beta mirroring feature. The functionality of the feature varies from one phone, tablet and computer to another. Part of the reason for this is because this is a beta feature. That means that everyone who does have access to the feature is really an unpaid tester. When Roku mirroring first became a reality the company went as far as to announce a limited group of devices that were guaranteed to utilize the feature correctly. My guess is that it is what the people who tested it at the Roku offices had on hand at the time. When the next model arrives there should be a more consistent experience. Here is how they can provide one.
Give mirroring its own section on the home screen At the moment in order to access the mirroring feature on a Roku 3 or streaming stick there is a multi-step process to do so. Go to Settings, scroll to System, Select Mirroring, select Enable Screen mirroring. And that’s just on the Roku. Accessing the feature currently requires quite a bit more work on either a computer or wireless device. A simple category on the home menu would make this a lot more simple. Especially for new users.
Roku have an app for mirroring? If I want to share my PC display on a Chromecast I know where to start. I click on the Chromecast button on the chrome browser. This option was not there when I first got the Chromecast but I was instructed to add it. One simple download later I had instant access to screen mirroring with my PC. In order to do the same thing with I must first swipe the right side of my screen, Select devices, select project, and select add wireless display, then my computer has to find the Roku. Finally I can select the Roku and begin mirroring. That is a great deal of work compared to the couple of steps required by its competitors. Apple TV requires only that you turn on Mirroring and have an Apple TV, TV. The Fire TV has not pushed screen mirroring on a wide spread basis yet.
On Screen Instructions When someone wants to mirror with a Roku they typically start with a web search. And who knows what they will find when they do so? If they are not going to make it less complicated to use the feature then Roku should build in help videos or on screen instructions that explain how to access the feature. Simple step by step instructions. That is not only helpful for its customers it is the kind of thing that the tech media would probably never stop talking about.
One of the easiest ways to watch American TV stations online is a service called USTV Now. The service, which is available via its home page as well as through apps for XBMC and a private channel
for Roku allows users to watch an American based cable package overseas. Viewers using the service via a browser can access the basic networks; CBS, NBC, ABC, CW, Fox and PBS for free. Apple TV users can access the service via mirroring and a compatible laptop or IOS device.
The Streaming Advisor aims to teach and inform others about how to enjoy video content broadcast via the Internet through incisive stories and reviews that explore the new media marketplace and examine online media trends and how they effect consumers.
Online media includes familiar services like Netflix, Hulu, Crackle and other widely known sources along with small start up sites and companies like PlayOn. We keep tabs on Roku, Apple TV, Google TV and Android streaming so that all you have to do is keep tabs with us.