Apple Beefing Up Apple Channels

Apple has hired Nickelodeon Exec Matthew Evans to head up the Apple TV Channels program. Apple TV channels allows Apple TV and Apple TV app users to sign up for premium video services through Apple so that they can combine their bills into one place at the same time. The service is not unlike Amazon Channels or the Roku Channel’s premium subscription service. All three major streaming platforms are stepping up to take the place of cable and satellite services as distributors of premium services as well as services that might have never been dreamed of on traditional TV services.