Fubo TV Teams With Fail Army And Trusted Media Brands
FuboTV Inc. (NYSE: FUBO), the leading sports-first live TV streaming platform, announced today the launch of TMB’s (Trusted Media Brands) award-winning free ad-supported streaming TV (FAST) channels. Today’s launch is part of Fubo’s strategy to further grow its content offerings and ad revenue through expanded distribution of FAST channels on its subscription service.
FuboTV subscribers can now stream TMB’s popular FAST channels FailArmy, People Are Awesome and The Pet Collective, with WeatherSpy to be launched shortly. FailArmy taps into the latest online humor and culture to bring the freshest and funniest fail videos, pranks, comedy, original series and more; People Are Awesome features jaw-dropping stunts, expert fitness tips, inspiring athlete documentaries and adventure travel series; The Pet Collective offers the best pet videos, news, products, how-to’s and more. TMB’s channels have amassed a loyal following with a combined viewership of over nine billion minutes of watch time over the past year and more than 250 million combined followers across social media.
The TMB channels join more than 30 FAST channels now distributed by FuboTV, including ABC News Live, Bloomberg Quicktake, Estrella TV, FOX Weather, FOX Soul and Live NOW by Fox, Law&Crime Network, Swerve Sports and Tastemade Travel. FuboTV also distributes three owned and operated FAST channels: Fubo Sports Network, Fubo Movie Network and Fubo Latino Network.
Since the start of 2022, the company has added nearly 20 FAST channels with the goal of launching approximately 100 more by the end of the year. The strategy aligns with an overall industry shift to ad-supported content as studies show consumers prefer these services over more expensive options. (Morning Consult survey research; May 2022).
“Launching FAST channels, like TMB’s popular brands, on FuboTV enables us to expand our programming offering while keeping costs low for consumers,” said Henry Ahn, chief business officer, FuboTV. “These channels offer a wide range of sports, news and entertainment content that are a perfect complement to FuboTV’s premium channels.”
“As the industry leans into ad-supported content, we believe a more robust portfolio of FAST channels as part of FuboTV’s content offering will benefit customers, advertisers and investors,” said David Gandler, co-founder and CEO, FuboTV. “Diversifying our revenue streams, particularly with our ad sales business, is one of many strategies we are deploying to achieve our profitability targets.”