Paramount Inc Streaming Bet Pays Off
Paramount Inc is having a good 2022. A combination of growth in its subscription services and Pluto TV is helping the company carve out a space in the streaming ecosystem.
Domestically, Paramount+ saw strong engagement and consumption from a variety of content, including Halo, 1883, Star Trek Picard, live events and the NFL.
• Pluto TV grew global Monthly Active Users (MAUs) to nearly 68M. The free streaming option gained broad distribution on T-Mobile via T-Mobile Tuesdays, giving customers exclusive access to new content and original series. It also grew total global viewing hours by double digits year-over-year while Launching over 102 new channels internationally, totaling more than 1,000 global channels.
• DTC revenue increased 82% year-over-year. Subscription revenue grew 95% year-over-year, reflecting paid subscriber growth on Paramount+.