The Spartans Are Coming
There is a new free streaming channel to keep an eye out for. Spartan Race (Spartan), a global experiential sport and extreme wellness brand and FAST Studios, the Los Angeles-based venture studio partnering with well-known brands to launch a growing family of streaming television networks, today announced a strategic new partnership to launch SpartanTV, a FAST channel.
The channel will feature an exclusive lineup of premium Spartan programming and original content. The new channel is set to launch on Monday, November 1 on XUMO, with additional platforms to follow. Typically channels like this find their way to multiple ad-supported platforms. Air Force Special Warfare will also help launch the new channel as an anchor sponsor.
Spartan is the brainchild of long-time endurance athlete and serial entrepreneur Joe De Sena. Founded in 2010, Spartan has become the world’s leading extreme wellness platform and endurance brand with a portfolio in Obstacle Racing, Trail Running, Competitive Fitness and MTBike with more than 250 events in 40+ countries per year. Spartan is committed to helping humans become unbreakable — promoting a global sports movement and lifestyle, empowering a rapidly growing community of over 10 million dedicated enthusiasts worldwide to get fit and overcome challenges both on and off the course.
“We’ve been creating inspirational and award-winning content at Spartan for more than a decade motivating our community to get out of their comfort zones and come out and race. We now have our own next gen TV platform to program 24/7 content to attract an entirely new audience and showcase the amazing stories form our community,” said Joe De Sena CEO & Founder of Spartan.
In the constantly evolving OTT ecosystem, where free ad-supported services are quickly gaining ground, SpartanTV represents a significant next step for the Spartan brand and provides a valuable platform to connect directly with new and existing fans through meaningful, high-quality content. Additionally, the channel is bolstered by FAST Studios, which will lend its expertise in ad operations and sponsorship, channel marketing, streaming technology, financing, and programming to create valuable channel brands. FAST Studios will also support the ongoing development of original programming and packaging of Spartan’s existing IP for OTT.
“We are proud to be partnering with Spartan, a category leader and best-in-class brand that has accumulated a devout and massive global audience,” said Stuart McLean, CEO, FAST Studios.