Zoey’s Extraordinary Christmas A Huge Success
Roku, announced its first original movie, “Zoey’s Extraordinary Christmas,” developed in partnership with Lionsgate Television, was the #1 viewed program globally on The Roku Channel during its opening weekend, and the most watched movie premiere ever in Canada on The Roku Channel. In addition to the strong opening weekend results, “Zoey’s Extraordinary Christmas” was nominated for a Critics Choice Award for “Best Movie Made for Television.” This is Roku’s first Critics Choice nomination.
“The Roku Channel is the home for standout entertainment,” said Colin Davis, Roku’s Head of Original Scripted Programming. “It is amazing to see such a strong affinity for the film, not only from fans of the series, but also from first time viewers. The fans deserved a moment to come together again to let their collective heart songs celebrate the holiday season and we are thrilled to bring this special movie to streamers on The Roku Channel. To have our first original film be the top viewed program on The Roku Channel, plus picking up a Critics Choice nomination all within the opening week, is the best early holiday present we could have asked for.”
Creator Austin Winsberg said, “Zoey’s Extraordinary Christmas is one big ol’ heart song to the fans. From minute one – Roku has been an absolutely incredible partner who has shared our vision and supported the show and movie in ways I never even imagined. Together, we set out to create something joyous, hopeful and heartfelt during a holiday season that we knew may be challenging for some. Seeing how Roku viewers around the world have responded to a story that is so deeply personal to me has been beyond gratifying. I’m so excited and grateful to celebrate the movie’s success with all the fans during the most wonderful time of the year.”
Since launching in May, Roku Originals has been an important audience driver for The Roku Channel. From award-winning scripted entertainment and engaging documentaries to new breakout unscripted series, Roku Originals gives viewers free access to bold, fresh entertainment from the biggest names in Hollywood. In the next 24 months, The Roku Channel is expected to premiere 50 new original programs.