Infillion, an advertising platform built for the connected future, today revealed a new study exploring the evolution of streaming advertising as it relates to more relevant, personalized and interactive experiences. Conducted in partnership with market research provider Ipsos, the findings reveal the relationship of ad formats and lengths to attention metrics and explores consumer sentiment…
The increasing adoption of 5G networks is expected to drive the sports betting market growth in the forecast period. The technology allows more devices to be connected at a time and promises to reduce latency, which could keep fans on their phones longer and encourage more of them to wager while they watch. Outside stadiums,…
For a third week in a row, Jurassic World Dominion ruled the Vudu top ten chart on Fandango’s streaming service. Also near the top of the list for the week of July 25th through July 31st, Blumhouse’s horror thriller The Black Phone (starring Ethan Hawke) returned as the #2 title. Among the new titles debuting on Vudu, DC’s animated Green…
Roku announced some not so great news about its economic performance over the last quarter. The company was expected to make over 901 million in advertising but instead managed over 700 million in ad revenue citing future macro economic concerns and an overal concern in a market downturn as sapping the market for advertising. Roku…
In advance of its season one finale next week, AMC Networks has renewed the popular and critically acclaimed suspense thriller Moonhaven for a second season of six episodes coming to on AMC+ in 2023. Since its premiere earlier this month, Moonhaven has become the #1 most watched exclusive series and the #2 most watched new…
