Tubi may have started out as a clearinghouse for older movies from multiple studios when it launched as one of the first major ad-supported streaming services, but since its purchase by FOX it has beefed up its content with new popular shows and new movies while retaining its independent streak and countercultural feel. Now the service is taking things to a whole new level that will bring one of the biggest action stars ever to the service.
As part of its original content rollout strategy, Tubi announced today the original movie event CORRECTIVE MEASURES, a sci-fi action movie starring an award-winning ensemble cast, including Bruce Willis (“Die Hard,” “The Sixth Sense,” “Unbreakable”) and Michael Rooker (“Guardians of the Galaxy,” “The Suicide Squad,” “The Walking Dead”).
Based on the popular graphic novel, CORRECTIVE MEASURES is written, directed and produced by Sean Patrick O’Reilly (“Howard Lovecraft,” “The Kingdom of Madness”) and is set in San Tiburon, the world’s most dangerous maximum-security penitentiary and home to the world’s most treacherous superpowered criminals where tensions among the inmates and staff heighten, leading to anarchy that engulfs the prison and order is turned upside down. Todd Masters of MastersFX (“Predator,” “Child’s Play,” “Legion”) will head the character and creature design. Produced by Arcana Productions LLC and executive-produced by The Exchange, CORRECTIVE MEASURES is slated for a Spring 2022 premiere on FOX Entertainment’s free streaming service. Jas Boparai, Corey Large, Johnny Messner and Steven Eads serve as executive producers. Michelle O’Reilly serves as producer.
“We’re excited to be harnessing the creative talent of Sean Patrick O’Reilly, Bruce Willis, Michael Rooker and Todd Masters to bring this celebrated comic book series to life,” said Adam Lewinson, Chief Content Officer at Tubi. “CORRECTIVE MEASURES is a powerfully authentic and captivating sci-fi action film that speaks to our unwavering commitment to provide the Tubi audience with a broad array of compelling original content.”
“CORRECTIVE MEASURES is a project I’ve been wanting to see come to life from the pages of Arcana’s graphic novel series for a long time,” added O’Reilly. “Overseeing this project from script to screen has been an incredible journey, and to have my live-action directing debut at this level with so many talented cast and crew is truly a dream come true. Directing, writing and producing CORRECTIVE MEASURES was such an incredible experience and I cannot think of a better partner than FOX and Tubi for Arcana’s launch into live action productions.”
CORRECTIVE MEASURES takes place at San Tiburon, an Ubermax prison hidden in the Great Northwest, resided by monsters, cyborgs, and supervillains, all equipped with 24-hour power inhibitors and shock-collars. Most notorious among them is Julius “The Lobe” Loeb (Willis), a super genius sitting on an untraceable fortune. Warden Devlin (Rooker) is arguably as corrupt as his charges, with his sole interest in The Lobe’s riches, and has been trying to crack The Lobe for years without success. The fragile peace of the prison is thrown into chaos with the arrival of Payback (Dan Payne, “Watchmen”), a murderous vigilante with red intentions on the entire prison community, and Diego Diaz (Brennan Mejia, “Power Rangers”), a driver on a trumped-up sentence. As tensions among the inmates and staff heighten, anarchy engulfs the prison and order is turned upside down. CORRECTIVE MEASURES is the story of an everyman’s journey into darkness, as the actions the guards and staff are forced to take at the prison slowly render them no better than the men and women at the prison. The film also stars Tom Cavanagh (“The Flash”), Kat Ruston (“The 100”), Kevin Zegers (“Rebel”), and Hayley Sales (“Deadpool 2”).
Nat McCormick of The Exchange negotiated the deal for CORRECTIVE MEASURES and will be selling the movie at the Toronto International Film Festival (TIFF).
Over the coming year, 140+ hours of all-new content are set to debut on Tubi, including Tubi Original Documentaries from FOX Alternative Entertainment; animated titles from FOX Entertainment’s Emmy Award-winning animation studio, Bento Box Entertainment; and premium independent-minded titles across the Black Cinema, thriller, horror, sci-fi, romance and Western genres.
From award-worthy to binge-worthy, Tubi’s original slate is being developed with a viewer-first approach around audiences’ pockets of passion. Tubi’s proprietary Content Intelligence is a cornerstone in its development of originals, feeding the needs of viewers by applying personalization with viewer consumption data.
Tubi has more than 35,000 movies and television series from over 250 content partners, including every major studio, in addition to the largest offering of free live local and national news channels in streaming. The platform gives fans of entertainment, news and sports an easy way to discover new content that is available completely free.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at http://www.tubi.tv/.