Not only has Amazon been investing in live sports streaming it will also be expanding its original sports documentaries as well.
Today, Prime Video greenlit four new sports documentaries, including a four-part documentary on NASCAR icon Dale Earnhardt Sr.; a four-part series chronicling the history of the Madden video game franchise; an anthology series about the most epic Game 7s throughout sports history; and a true-crime documentary about ChiefsAholic, the notorious Kansas City Chiefs superfan and serial bank robber. The announcement was made this morning ahead of the inaugural Amazon Upfront presentation at Pier 36 in New York City.
Prime Video also announced the renewal of the Emmy-nominated docufollow series Coach Prime for a third season. Coach Prime will once again transport fans inside the locker room and onto the field of Deion “Coach Prime” Sanders’ University of Colorado Boulder (CU Boulder) football program for the upcoming season. Coach Prime is executive produced by SMAC Entertainment’s Constance Schwartz-Morini, Michael Strahan, FredAnthony Smith, and Jamie Elias. Micah Brown also serves as executive producer and showrunner. Coach Prime is produced by SMAC Productions, a division of SMAC Entertainment, for Prime Video Sports, and in ongoing collaboration with the University of Colorado Boulder.
All four documentaries and Season 3 of Coach Prime will premiere exclusively on Prime Video. These projects are the latest addition to the Prime membership. Prime members in the U.S. enjoy savings, convenience, and entertainment, all in a single membership.
Additional details on each project can be found below:
Untitled Earnhardt Documentary
The history of the Earnhardt family is the history of NASCAR—you can’t tell the story of one without the other—and at the center of the Earnhardt family was Dale Earnhardt Sr., the most influential figure the sport has ever known. A charismatic, working-class hero to millions of fans, Dale Sr. spent the better part of two decades as the most visible figure in stock car racing, breaking through the confines of the sport’s regional fan base to mainstream notoriety, racking up millions in endorsement deals from Coca-Cola to Wheaties, and appearing on daytime TV and late-night talk shows. From one generation to the next, racing would bring the Earnhardt family together, but it wasn’t always an easy road. Now, with unparalleled access and never before seen archival material, the Untitled Earnhardt Documentary promises a profound, revealing, and definitive account of a historic American family.
Untitled EA Madden Documentary
It’s one of the biggest video games of all time, a groundbreaking brand that became a worldwide phenomenon, spanning generations—but it almost never happened…The Untitled EA Madden Documentary reveals the never-been-told story of Madden NFL, from its archaic 8-bit origins to its success as an annual must have—against all odds. For the first time ever, EA SPORTS is opening their vault of rare and never-been-seen footage, while also allowing cameras to follow along as the team finishes the next generation of the game. What started as an unlikely pairing between a computer whiz and a football legend, ignited a revolution and triggered a seismic collision between the worlds of jocks and geeks. They should have failed. Instead, their game changed the game—and our culture, too.
Game 7
Game 7 brings the two greatest words in the world of sports to life in a new five-part anthology series. With first-hand accounts from the athletes that participated in these high-stakes showdowns, each episode goes behind the scenes to unpack what it takes to compete on sports biggest stage. From the Chicago Cubs’ drought-shattering 2016 World Series victory to the New York Rangers’ Game 7 win in the 1994 Stanley Cup Finals, the series will explore how this quintessential test of maximum pressure and extreme intensity weigh on the hearts and minds of the legendary stars at the center of them.
ChiefsAholic: A Wolf in Chiefs Clothing
ChiefsAholic: A Wolf in Chief’s Clothing is a true-crime documentary that unravels the story of Kansas City Chiefs superfan and serial bank robber Xaviar Babudar—famously known as “ChiefsAholic.” Recognized for his distinctive wolf costume and boisterous social media antics, Babudar rose to fame as one of Kansas City’s most fervent fans. However, a suspected secret life came to light when he was arrested in Bixby, Oklahoma in December 2022 for what police claim to be a string of bank robberies. Through interviews granted by Babudar himself, ChiefsAholic: A Wolf in Chiefs Clothing explores critical moments in the events surrounding Babudar’s arrest and offers a firsthand perspective on his subsequent journey.
