CROWN MEDIA FAMILY NETWORKS LAUNCHES HALLMARK MOVIES & MORE ON XUMO
FEATURING A CURATED SAMPLING OF ORIGINAL CONTENT, PLATFORM MARKS CROWN MEDIA’S FIRST AVOD PARTNERSHIP
New York, December 8, 2020 – Crown Media Family Networks, the country’s leading destination for quality family entertainment, announced today the launch of new OTT channel, Hallmark Movies & More, on XUMO, marking the company’s first AVOD partnership.
A wholly distinct offering from Crown Media’s linear channels and SVOD service, Hallmark Movies & More will feature a select lineup of over 120 titles from the company’s extensive archive of original content dating back to 2001.
“In partnering with XUMO, we are creating yet another access point for new audiences to discover, sample, and enjoy our signature brand of feel-good programming,” said Erin McIlvain, EVP, content strategy & distribution, Crown Media Family Networks. “Our foray into the AVOD space is an important step in our ongoing mission to maximize distribution of our content and attract new fans to our flagship linear channels and digital services.”
“Crown Media’s Hallmark brand is synonymous with tremendous quality, and will add greatly to our line-up of family-friendly providers,” noted Stefan Van Engen, SVP of programming and partnerships at XUMO. “Hallmark Movies & More is bringing high caliber, flagship programming to millions of XUMO viewers who can now enjoy its library of fan favorites across our entire distribution network, which kicks off with the popular, upcoming holiday season.”
Among Crown Media’s marquee titles to air on the platform in November are “For Love and Honor”, starring Rebecca Liddiard, James Denton, and Natalie Brown; “Once Upon a Winter’s Date”, headlined by Nicky Whelan, Greg Vaughan, Marina Sirtis; “Pumpkin Pie Wars”, starring Eric Aragon and Julie Gonzalo.
