FuboTV Inc. announced today that Lynette Kaylor has been appointed senior vice president, advertising sales. Effective next week, the veteran programmatic and agency executive will be based in New York City and Denver, and report directly to David Gandler, co-founder and CEO.
In her new role, Kaylor will lead Fubo’s North American sales strategy and ad operations as well as manage the company’s growing sales team. Kaylor’s mandate is to expand key advertiser relationships, increase Fubo’s direct and programmatic ad business and more effectively monetize connected TV (CTV) ad inventory. Earlier this month, FuboTV announced it closed the second quarter of 2022 with ad revenue growth of 32% year-over-year.
“From our early conversations, Lynette was the clear choice to lead FuboTV’s ad sales, a critical revenue stream for the company,” said Gandler. “Lynette’s agency background is the perfect fit with Fubo’s entrepreneurial culture while her programmatic experience will help grow our addressable advertising strategy. I am looking forward to Lynette helping Fubo build a world-class ad sales business that delivers data-driven precision targeting to brands across our robust streaming platform.”
“FuboTV’s extensive lineup of sports, news and entertainment content presents a wealth of opportunity for brands to reach audiences in a live CTV environment where viewers are highly engaged,” said Lynette Kaylor, SVP, advertising sales, FuboTV. “I believe in Fubo’s mission to create an interactive entertainment experience that positions the company to appeal to sports fans and advertisers alike. As an avid sports fan myself, I’m beaming at the opportunity to join the leading sports streamer during a time of pivotal growth and take FuboTV’s advertising sales to the next level.”
Kaylor, who has over 15 years of sales and business development experience, was most recently senior vice president, media and publisher solutions for Merkury, Merkle’s Enterprise Identity Solution. She joined Merkle in 2017 where she led M1 partnerships and integrations with premium media owners, publishers and technology platforms across digital, programmatic, TV, OTT, OOH and other mediums. She also led the Merkury for Publishers’ sales efforts, helping publishers to grow and maintain their first party identity graph in preparation for the post cookie world. Prior to joining Merkle, Kaylor was director, digital partnerships for V12 Group, where she sold and managed data-driven partnerships across the digital ecosystem and led enterprise platform sales. Kaylor has also held sales positions at MetLife, Inc., a Fortune 50 company, among others.
