The details of the previously announced bundled pricing option for MAX, Hulu and Disney+ were made public today highlighting a 38% discount for customers who choose to add all three services.
What are the prices?
There are two all in prices. If customers opt for the ad-supported tier of the services they can get all three for $16.99 a month. If customers whish to recieve their content ad-free it will cost $29.99.
Big differences
It will be interesting to see if the bundle appeals to customers of any of the services. Disney has long offered what is known as the “Disney Bundle” that gives customers the ad-supported version of Hulu, Disney+ and ESPN+ for $14.99 . The offering has been credited or increasing the reach of ESPN+. It should be noted though, that the new offering does not include ESPN+. Venu, which is a sports based offering combining the assets of Disney, WBD and Fox will be launching this year as well and will include ESPN+ along with the rest of the ESPN family of Networks.
Pushing Ads
Industry observers have been speculating for some time that providers were going to begin to increase the gap between ad-free and ad-supported tiers in an attempt to double did with their customers. Ad-supported tiers earn more for the providers and also condition customers not to expect ad-free services over time.
Will you be getting the new bundle? Let us know in the comments.
