SAN FRANCISCO, January 29, 2021 – Tubi (www.tubi.tv), a division of FOX Entertainment, today announced it is now the exclusive AVOD home to ¿Quién es la Máscara?, the Mexican edition of the popular television franchise The Masked Singer. Host Omar Chaparro is joined by an all-star panel of “investigators” featuring Yuri, Carlos Rivera, Consuelo Duval and Adrián Uribe. Kiara Liz, winner of Univision’s Mira Quien Baila All Stars also gives viewers exclusive show content. All eight episodes from the first season of the top-rated competition series are now available for free on Tubi and Tubi en Español.
“Fans of The Masked Singer will be treated to a unique edition of the global phenom, packed with remarkable vocals and unforgettable performances,” said Adam Lewinson, Chief Content Officer, Tubi. “As we scale our massive selection of Spanish-language content for Tubi en Español at no cost to our viewers, we continue to deliver on our broader commitment to super serve underserved audiences.”
¿Quién es la Máscara? captures the audience’s hearts as it introduces 16 celebrities who have to sing in creative costumes. Led by assorted clues, the “investigators” seek to guess what celebrity is hiding behind each mask. Among the famous participants are singers, actors, TV hosts, and others playing the roles of characters, such as: Bumblebee, Eagle, Chameleon, Catrina or Fancy Skeleton, Zebra, Deer, Rabbit, Rooster, Cat, Owl, Martian, Minotaur, Monster, Panda, Fish and Fox. In every episode are duels between two or more contestants. The audience chooses the best performance each week and one celebrity will be at risk of elimination. The panel of “investigators” decide who will leave the show and take off the mask.
¿Quién es la Máscara? is based on the original format created by MunHwa Broadcasting Corp. (MBC) that has successfully aired in the U.S., Korea, Thailand, Vietnam, Indonesia and China. ¿Quién Es la Máscara? is produced by Televisa and Endemol Shine Boomdog. The Mexican series is distributed internationally by Banijay Rights.
¿Quién es la Máscara? is available on Tubi en Español, a unique destination within Tubi that is a deeply immersive experience featuring movies, telenovelas, series and Tubi-exclusive titles, offering thousands of hours of Spanish-language content. Additional movies include Consciencia starring Rubén Zamora, Bárbara de Regil and Carla Nieto, dubbed versions of La Fortaleza Prohibida (Brick Mansions) starring Paul Walker, horror film Oculus, and many more. Featured telenovelas include Hermanitas Calle, La Promesa, Los Hombres También Lloran and La Bruja.
Tubi recently announced record Monthly Active Users (MAU) reached 33 million in August, an increase of 65% year-over-year. With total view time surpassing 200 million hours of content streamed each month since April, Tubi has over 30,000 movies and television shows from over 250 content partners, including nearly every major studio. The service gives fans of films and television programs an easy way to discover new content that is available completely free.
