Yahoo Screen has long been an under rated service in the streaming landscape. With a huge collection of short form content from providers like the Onion, short news stories, live concerts nightly and easy to digest clips of other content and now originally produced shows the company is building a portfolio for success. While it is is estimated that Yahoo may have paid as much as 20 million dollars for the October 25th matchup between two middling franchises, Buffalo and Jacksonville, getting in on the NFL buffet is exactly the kind of move that could put Yahoo Screen on the map. It is not as though other providers where not bidding to be in their position.
Millions of New Downloads
As the game approaches Yahoo can expect millions of people who have never even considered adding its apps for Android, IOS to pick up the free app. Yahoo screen is also available for Roku and Apple TV. Fans across the nation are likely to add the Yahoo screen channel to their Rokus for the
game and the company has to be banking that they will keep the app long after. Apple TV users of course have they app already because Apple simply adds new apps to the home screen. At the moment though the Fire TV does not have a Yahoo Screen app. Will Amazon leave itself out of this story. Not likely. Expect to see a Yahoo Screen app for Fire TV and Android TV shortly. Compared to paying millions for a 30 second Superbowl commercial that will get picked apart and ranked at best criticized and ignored at worst Yahoo could really win on this one.
