We all know the Holloywood formula of a Hollywood ending. But did you know there is a Bollywood ending? Plex’s newest free channel will be a deep dive into a a sea of new content.
Shemaroo Entertainment Ltd., India’s leading Media & Entertainment Company, has announced the launch of the first Bollywood Movie Free Ad-supported Streaming TV (FAST) movie channel, ‘Shemaroo Bollywood’ on Plex, the free global streaming media platform.
This partnership will further expand Shemaroo’s footprint globally as it will satiate the cravings for Bollywood content of the Indian Diaspora residing worldwide.
Shemaroo Bollywood channel will offer the best Bollywood movies from the vast repository of Shemaroo’s content library across genres and the line-up will be specially curated based on special days and occasions.
With the launch of this FAST channel, Shemaroo Bollywood aims to be the one-stop destination for Hindi Bollywood movies across the globe. The channel will stream content ranging from classics to contemporary.
Kunal Wadhwani, General Manager, USA, Shemaroo Entertainment commented, “This initiative will bolster Shemaroo’s presence in the US as it will not only expand our viewer ecosystem but also serve our existing fan base with a vast collection of Bollywood movies on a different medium. There is a growing demand for streaming media that include free streaming, ad-supported video on demand, AVOD, and live tv, amongst others, which makes it critical that our content is also available on this platform for consumers. The specially curated content will surely be loved by consumers watching the theme-based movies with their family.”
Shemaroo as a brand is synonymous with Bollywood and has been entertaining India for the past 60 years. The brand has acquired rights to several iconic Bollywood movies like Amar Akbar Anthony, Hunter, Namak Halal, Beta, Jab We Met amongst others. In addition to this, Shemaroo has also produced acclaimed movies such as Omkara, and Ishqiya, to name a few.
