Well it looks like Roku and Google can agree on at least one thing right now. Roku and Google have signed on to offer support for the HDR10+ standard pushed by Samsung. HDR10+ is a high end video performance standard that delivers high performance for upper end TVs and home theater systems.
While much of the industry has been promoting Dolby Vision Samsung’s standard has been slower to be acknowledged. But Roku, which is a huge player in the tv OS business and home streaming should be an avenue to millions of customers. Google, which promotes multiple devices including TV sets and dongles, notably the Chromecast with Google TV could play a big role going forward.
"Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+ Technologies LLC," said Matt Frost, Director of Product Management, Google. "We envision HDR10+ being a key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our various partners across the industry achieve a great HDR experience."
Roku, which is seen as a gatekeeper in the industry is in position to make many customers familiar with the technology as it will likely be touted in upcoming products both as a way to highlight content on their upcoming platforms.
“At Roku we are dedicated to providing consumers with easy-to-use products that offer a lot of value and choice. We recently announced Roku OS 10, a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express 4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on TVs that support it," said Mark Ely, VP of Retail Product Strategy, Roku.
