Paramount+ has some work to do if it wants to be able to present the same kind of value that consumers get from other streaming options. The issue is with original programming and exclusive programming. When it comes to this kind of comparison we are not comparing Paramount+ to cable replacement services like Sling TV…
Paramount+ has been getting a heavy dose of hype over the past few weeks. ViacomCBS released a slew of announcements about the service recently promoting everything from revivals to top-notch films coming to the new service/re-launched CBS All Access. The new service became needed when Viacom and CBS became an entity together thus making the…
Paramount+ is about to launch and it is replacing CBS All Access. But there is a misunderstanding about the service, that it is simply the same service with a new name. It is not. CBS All Access was an example of an app that was so tightly associated with a certain audience and type of…
