10 years ago almost no average American knew the company TCL. Based out of China, its products were not common in the US, especially in the TV market, which had long been dominated by brands like LG, Sony or iconic American brands like RCA and Sharp (which ironically now are Chinese-owned). But as an early partner for Roku-powered TVs, the brand became more familiar quickly even if some people accidentally called it TLC.
Fast forward to today and TCL is a household name with Roku-powered and Google TV sets that deliver high-end performance at a lower price than many high-end competitors with the company recently announcing that it is the second-largest TV manufacturer in the world. With all of that said it should come as no great surprise that TCL has been announced as the official TV partner of the NFL. The move will mean that viewers will see the red three letter logo all over their screen going forward no matter what TV they are watching the games on.
”As TV and sports have long been a winning marriage, becoming the Official TV Partner of the NFL gives TCL a strategic partnership to affirm its formula for success – high quality, unmatched performance, and exceptional value among consumers who expect the best,” said Chris Hamdorf, Senior Vice President, TCL North America. “As we just proved at CES, our brand has grown globally and as our product offering expands beyond home theater, we are confident that aligning with the NFL will bolster our brand recognition and are thrilled to have them as a key partner to kick off this next chapter for TCL.”
The company unveiled a number of impressive new TVs at the 2023 CES expected to hit shelves later this year. And shoppers should expect to see sets on sale ahead of the Big Game in a few weeks.
“The NFL is excited to welcome TCL as our Official TV Partner and look forward to our fans enjoying their technology through a superior television experience. Our broadcasts can only look as good as the TVs they’re displayed on which makes TCL’s products truly meaningful to the NFL experience,” said Nana-Yaw Asamoah, Senior Vice President of Partnership Strategy and New Business for the NFL. “The NFL spends a lot of time evaluating potential partners to ensure their products, performance, and culture match our standard for excellence and TCL is a perfect fit. We look forward to helping them continue to grow their brand recognition and business.”
The partnership represents a culmination of the years of hard work TCL has spent in developing the largest television screens with the best display technology to bring home a world-class TV experience. Since its 2014 start in North America, TCL’s products have received high marks by consumer reviews and Net Promoter Scores, as well as rave reviews from the media for having industry-leading technology and features, earning the brand Editor’s Choice awards from almost every major news outlet.
