Amazon, Disney, and Netflix are at the top with the combined power of Warner Brothers Discovery a distant 4th. That’s how the market share for streaming played out in quarter 1 of 2024 according to the latest report by Just Watch. Amazon at 22 percent had the highest market share with Netflix and Disney right next to them at 21 percent.
We have long said that Disney and Hulu should be seen as the same company and now that they are both 100 percent owned by Disney there is no reason to do anything else. Especially now that Hulu is being built into the Disney+ interface.
MAX’s 14 percent is a respectable number but does not live up to the budget that has been dedicated to the company since the legacy it got into the streaming game.
Paramount+ and Apple TV+ have 8 percent of the market followed by “other” at 6 percent. That does not bode well for Peacock, which is lumped into that 6%. The streamer built on NBC Universal content has struggled since its launch unable to break out with any big original hits nor has it caught the public imagination with licensed content. Its most buzzworthy content is from a partnership with the WWE which moved its entire library to the service along with the company’s live premium events like Wrestlemania.
