Tubi is proving once again that people love the price of free. It’s Q1 numbers are in for 2022 and it broke viewing records and greatLy expanded its audience. See the details below.
- Tubi’s Exponential Growth:
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- Explosive growth, with 51 million active users announced last quarter and a record-breaking 3.6 billion hours watched in 2021
- Double-digit growth in all audience segments over the past year — with the most growth among college educated and affluent demos, placing Tubi on par with U.S. national averages. With an average viewer 16+ years younger than non-streamers, Tubi’s audience is nationally representative across geographic, economic and educational segments, and includes a large multicultural audience, comprising 40% of its user base.
- Doubling Down on Original Content:
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- More than 100 original titles, including monthly documentaries and specials from FOX Alternative Entertainment and TMZ and animated films from Bento Box Entertainment.
- Adding Entertainment FAST Channels to the Platform
- Releases “Campaign Insights,” a First-of-Its-Kind Analysis with Rich Audience Information for Contextual Transparency in OTT
