For many folks when it comes to TV bigger is always better. Especially when it comes to building a home theater experience. And while there are a number of people using short-throw projectors and large movie screens to fit their needs options for TV’s are racing to meet the need for screens close to 100 inches. In time with CEDIA 2021, Samsung Electronics America, Inc. announces new size options for its flagship Neo QLED 4K TVs and Lifestyle TVs, as well as a new iteration of The Wall—all designed to help integrators better meet their valued clients’ wide variety of needs. Samsung has also updated its Platinum Program, which through close partner collaboration, has improved Samsung’s CI channel share to its highest level in many years—giving partners an even greater ability to grow their businesses.
The Right Products…
Samsung’s award-winning Neo QLED QN90A 4K flagship display will now be available in new 43”, 50” and 98” sizes. These new screens, which join the existing lineup of 55”, 65”, 75” and 85” models, make for a portfolio that delivers the ultimate performance—while also appealing to the diverse needs of consumers. Samsung’s Lifestyle portfolio is also “expanding” to include a large 85” iteration of The Frame and a 65” Terrace Full Sun for direct-sunlight installation. With these additions, The Frame portfolio will now be available in 8 screen sizes, and the Terrace—between its Full Sun model and the original design—will be available in 5.
In addition to new consumer screens, Samsung has also further developed its stunning LED The Wall (IWA Series). The 2021 model delivers The Wall’s most detailed picture yet—offering the industry’s first 8K resolution with a 120Hz refresh rate and simple 8K playback. The Wall’s massive screen can be configured to over 1,000 inches—or about a quarter of the length of a football field—creating a completely expansive canvas for showcasing content.
There’s also an ongoing demand for an easy-to-use content management system—and the OBR Series 75”, Pro TV 75” and BHT Series Pro TV Terrace all make it easier than ever. The TV products are ideal for those seeking sleek additions to living areas or business environments—and they’re designed for effortless installation and quality performance. The QBR Series comes installed with Samsung’s SMART Signage Platform 6.0 and embedded MagicINFO Player S6 media player—and delivers 4K UHD picture quality that gives new meaning to color precision. The Pro TV 75” includes groundbreaking updates, including a UHD display and HDR functionality, for top picture performance. Lastly, the BHT Series Pro TV Terrace remains suitable for the indoors or the outdoors, bringing an impressive IP55 weatherproof rating for protection from any weather in any season.
“The home tech landscape has evolved dramatically over the last 18 months—this is a great moment to step back and finally see the exciting advancements in this industry first-hand,” said Mark Quiroz, Vice President of Marketing, Display Division at Samsung Electronics America. “Samsung’s latest display products continue that legacy with increased picture quality, easy installation, and breakthroughs in design and sizing versatility for the home. With ongoing innovations like the Wall MICROLED technology, QBR Series Narrow bezels, symmetrically designed 4K displays, and monitors ideal for both streaming and gaming, dealers have more options than ever to deliver seamless integration.”
