Medicx Health today announced a partnership with MadHive, the enterprise software that powers modern media, to create a new privacy-compliant end-to-end OTT solution for the healthcare industry. As consumers rapidly cut their cable cords, streaming TV is driving a shift in how, when and where audiences consume content. OTT advertising combines digital advertising’s targeting capabilities…
If you liked the Netflix series, GLOW, which takes viewers behind the fictionalized version of the very real women’s wrestling promotion of the 1980s you will probably want to tune into the new offering on Pluto TV “WOW”. WOW, which stands for Women of Wrestling is a modern all-female pro wrestling program was launched in…
The Sport Fishing Championship (SFC) and CBS Sports have agreed to an exclusive agreement to televise all SFC tournaments on CBS Sports Network, beginning with the first regular-season event from Grand Isle, Louisiana from April 28-30, 2022. The multi-year deal includes two hours of live final day tournament coverage on CBS Sports Network from the…
MarketCast today announced the acquisition of Invoke, a research and content testing platform that serves many of the world’s top video streaming services and broadcasters. The addition of Invoke’s real-time audience research platform lets MarketCast expand its industry-leading media and entertainment research into audience testing for pre-release streaming and broadcast content, including series concepts and…
Parrot Analytics, the global audience demand analytics firm, today announced the winners for the 4th annual Global TV Demand Awards. The world’s most in-demand TV show of 2021 was the Japanese anime series, Attack on Titan, which is currently in its fourth and final season. The most in-demand series debut and the most in-demand “revolutionary” title, defined as…
