Amazon may not typically report just how many people watch a given show, much less its entire lineup but for its big NFL Football investment, it is going totally old school. The company is partnering with Nielson to gather ratings info for the all-new Thursday Night Football broadcast.
The agreement, which is set for three years allows the streaming service to be included in Nielsen’s National TV measurement service. The move will bolster Amazon’s ability to sell advertising around the product and get a payoff for the giant investment in live sports programming.
Media Play News reported that this arrangement will be the first time a streaming service will have a program measured as part of Nielsen’s National TV measurement service. The weekly games will be measured and processed like all other NFL games, using Nielsen’s panel. It will allow for the same metrics to be reported across all other national networks, continued trending, and comparability.
Amazon’s Thursday Night Football schedule is set to start with the week 2 matchup between the LA Chargers and Kansas City Chiefs. See the full schedule below.
Week 2 – Sept. 15: Los Angeles Chargers at Kansas City Chiefs (GEHA Field at Arrowhead Stadium, Kansas City, MO)
Week 3 – Sept. 22: Pittsburgh Steelers at Cleveland Browns (FirstEnergy Stadium, Cleveland, OH)
Week 4 – Sept. 29: Miami Dolphins at Cincinnati Bengals (Paul Brown Stadium, Cincinnati, OH)
Week 5 – Oct. 6: Indianapolis Colts at Denver Broncos (Empower Field at Mile High, Denver, CO)
Week 6 – Oct. 13: Washington Commanders at Chicago Bears (Soldier Field, Chicago, IL)
Week 7 – Oct. 20: New Orleans Saints at Arizona Cardinals (State Farm Stadium, Glendale, AZ)
Week 8 – Oct. 27: Baltimore Ravens at Tampa Bay Buccaneers (Raymond James Stadium, Tampa, FL)
Week 9 – Nov. 3: Philadelphia Eagles at Houston Texans (NRG Stadium, Houston, TX)
Week 10 – Nov. 10: Atlanta Falcons at Carolina Panthers (Bank of America Stadium, Charlotte, NC)
Week 11 – Nov. 17: Tennessee Titans at Green Bay Packers (Lambeau Field, Green Bay, WI)
Week 13 – Dec. 1: Buffalo Bills at New England Patriots (Gillette Stadium, Foxborough, MA)
Week 14 – Dec. 8: Las Vegas Raiders at Los Angeles Rams (SoFi Stadium, Inglewood, CA)
Week 15 – Dec. 15: San Francisco 49ers at Seattle Seahawks (Lumen Field, Seattle, WA)
Week 16 – Dec. 22: Jacksonville Jaguars at New York Jets (MetLife Stadium, East Rutherford, NJ)
Week 17 – Dec. 29: Dallas Cowboys at Tennessee Titans (Nissan Stadium, Nashville, TN)
