Walmart recently announced it would partner with Paramount+ giving customer who are part of its Walmart+ delivery service free access to the streaming product. And the good news is that neither company will have to change its color scheme for the cross-marketing materials. Paramount+ is no small value to Walmart customers. Any customer who has…
Amazon may not typically report just how many people watch a given show, much less its entire lineup but for its big NFL Football investment, it is going totally old school. The company is partnering with Nielson to gather ratings info for the all-new Thursday Night Football broadcast. The agreement, which is set for three…
Peacock and Lionsgate (NYSE: LGF.A, LGF.B) today announced a multi-year deal for The Continental, the highly anticipated three-part special event based on the blockbuster action franchise, John Wick. Premiering exclusively on Peacock in 2023, The Continental will explore the origin story and inner workings of the exclusive Continental Hotel, a centerpiece of the John Wick Universe…
FuboTV Inc. announced today that Lynette Kaylor has been appointed senior vice president, advertising sales. Effective next week, the veteran programmatic and agency executive will be based in New York City and Denver, and report directly to David Gandler, co-founder and CEO. In her new role, Kaylor will lead Fubo’s North American sales strategy and…
In its debut week on Vudu, Baz Luhrmann’s Elvis is the new king of streaming, topping the charts on Fandango’s premium on-demand video service for the week of August 8th through August 14th. As part of the Elvis fan fever on Vudu, the vintage Elvis 8-Movie Collection ranked as one of the top bundles of…
