In response to the industry’s years-long measurement makeover, Disney is holding providers to the highest standard alongside its agency partners. Through a multifaceted and vendor-agnostic approach, Disney is pioneering solutions to meet marketers’ need for cross-platform insights and demonstrable outcomes. Measurement continues to be redefined at Disney through innovative collaboration with leading tech providers, established currencies,…
AT&T SportsNet Rocky Mountain, the TV home of the Colorado Rockies regional game telecasts, and Evoca, a revolutionary NextGen television service, announced today an agreement for Evoca to carry AT&T SportsNet Rocky Mountain ahead of the 2022 MLB Season. AT&T SportsNet Rocky Mountain will launch on Evoca today. Through the deal, Evoca will air AT&T SportsNet’s extensive…
By the end of this month we will know whether Bridgerton was a popular series because it was well done or whether it was a symptom of the pandemic. Starting March 25 this series will return to the streamer but minus one of its most popular characters. The period drama headlines a number of other…
FAST Studios, the Los Angeles-based venture studio creating the next generation of premium media brands, today announced a strategic partnership to launch a new free ad-supported streaming TV (FAST) channel called Racing America. The channel serves as a new 24/7 home of grassroots racing, with more than 15 hours of live races per week and…
Discovery, Inc. today announced its plans to appoint Chris Licht as the new chairman and chief executive officer of CNN Global. The appointment will be effective following the completion of Discovery, Inc.’s acquisition of WarnerMedia, expected in early 2Q. Licht has spent more than 20 years in broadcast news and currently serves as executive vice president of special…
