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Roku – Page 12 – The Streaming Advisor

Rokus Ad Tool Box Get Bigger

Roku is updating its advertising tools to better keep track of viewing for TV networks and even those who specifically target cord cutters. The new tools called Ad Insights provides information derived from Roku’s first-party data as well as the linear and streaming viewership habits of millions of active accounts and billions of streaming hours. This is…

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Roku Premier

New Roku Tech Will Allow Whole Home Music Streaming

Roku, Inc. (Nasdaq: ROKU) today unveiled plans to make it easier for consumers to enjoy streaming entertainment around the whole home. Roku plans to make it especially easy for Roku TV™ customers to add great audio to their TV experience. The new whole home entertainment licensing program will enable OEM brands to build soundbars and…

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