Discovery+ continues to push out new original programming to the app as it looks to build a foothold on educational and reality based programming. It’s latest new project
ACTION PLANET, will explore how some of the world’s most well-known figures are stepping up to make a difference in the world and inspiring audiences to take action. Each 8-12 minute episode features an interview with a high-profile celebrity activist talking about organizations — including Matt Damon’s Water.org, Jane Fonda’sFire Drill Fridays, and Adrian Grenier’s Lonely Whale, — they’ve co-founded or support that are making an impact today.
“It is encouraging to see these environmental activists use their celebrity to shine a light on some of the most pressing issues of our time,” says Scott Lewers, Executive Vice President of Multiplatform Programming, Factual & Head of Content, Science. “We are thrilled to leverage our new streaming platform to highlight the important work these activists and their organizations are doing to galvanize people around the globe to do their part in keeping our planet – and the beautiful creatures who inhabit it – safe and healthy.”
“The planet’s ongoing climate crisis and environmental justice are important issues to the passionate and engaged NowThis audience,” said NowThis President Athan Stephanopoulos. “We are excited to partner with Discovery and celebrity changemakers to spotlight ways that audiences can take action to combat the human impact on our planet.”
“Our top priority at Lonely Whale is to encourage behavioral change away from single-use plastics so that we course correct towards healthy, thriving oceans,” said Adrian Grenier, Actor-Activist and Co-Founder of Lonely Whale. “Discovery and NowThis have created a visually compelling series profiling real planetary emergencies. We’re grateful to use this new platform to educate viewers about our mission and to inspire people to make a real difference.”
Young audiences are deeply engaged with coverage of the climate crisis and the issues impacting our planet. NowThis audiences are five times more likely to engage with sustainability-focused coverage than any other topic, and in the last year, NowThis audiences have racked up more than 600 million video views on coverage of the issue.
