Verizon today announced that HBO Max is the latest streaming provider to join as a partner in +play, Verizon’s new platform that will allow users to discover, purchase and manage some of their favorite subscriptions – all in one place.
“We are thrilled to have HBO Max join as the latest streaming partner to +play,” said Erin McPherson, chief content officer for Verizon Consumer Group. “As one of the largest direct-to-consumer distributors in the United States, we have a track record of providing millions of our customers with great premium content from leading services, and our partnership with HBO Max will build on that trend while speaking directly to customer pain points, like managing multiple subscriptions all in one place. Stay tuned for even more customer-centric innovation in the streaming space with partners like HBO Max on +play.”
As more and more streaming and content platforms come to market, customers are increasingly challenged to manage and track what they’re signed up for and navigate the landscape. +play is the answer: a simple way to centralize subscriptions across any and all devices – and a more effective way for customers to discover new content and deals for services.
+play, announced at Verizon’s Investor Day last month, will allow Verizon customers to centralize their many subscriptions across entertainment, audio, gaming, fitness, music, lifestyle and more. The platform, which already has over 20 streaming services available ahead of its commercial launch, will also allow users to learn more about exclusive deals and offerings for content services.
“With HBO Max, we aspire to deliver high-quality entertainment to audiences however and wherever they want to watch it, and this partnership with Verizon to feature HBO Max as a partner for its +play offering is a great, simplified way to do just that,” said Jennifer Mirgorod, head of partner management and partner marketing for HBO Max. “We’re excited for the launch and for Verizon customers to easily access their HBO Max subscription and dive into their favorite content.”
+play builds on the content Verizon already offers through leading providers including Disney+, Hulu, ESPN+, discovery+ and AMC+, all of which are featured in the new service, and introduces new partners, including Netflix, Peloton, WW, The Athletic, Calm, Duolingo, and TelevisaUnivision’s Vix+, among many others with more to come.
