The Presidential inauguration made for perfect TV for millions of people stuck at home this week. History and tradition collided with the specter of what might happen next to make for a highly anticipated swearing-in celebration. Verizon Media, which has a major presence in the streaming world via its apps for mobile devices and even set-top streaming boxes found a huge number of viewers tuned in to see Joe Biden and the first female Vice President Kamala Harris take the stage with Lady Gaga and Garth Brooks in tow.
The event pulled in some big numbers across Yahoo platforms including:
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Total Livestreams: 5.5M
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Average Watch Time Per User (Watch Together Experience): Total – 22.6 minutes
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Average Watch Time Per User (overall): 10 minutes/ 12% with audio on
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Unique Viewers: Total – 3.4M
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Total Time Watched: 33.9 minutes
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Total Streams on Social: 1.4M (TikTok); gaining 92K followers overnight (1.20)*
