Paramount+ Wants You Watching More

Paramount+ like other streaming services have some tent pole programming. When it launched as CBS all access it made a big bet on Star Trek as well as The Good Wife franchise.

There were a handful of other Originals that really never took root but on top of it all was its Legacy programming. When CBS and Viacom merge back together it was decided that the service should we launch as Paramount Plus watch cut programming from across its whole corporate landscape in one place.

With all of the choices and content on the service now, it’s easy to miss things. And it looks like Paramount Plus has decided to make it easier for people to realize what is on service.

It is doing that via a new section in the live TV portion of the app. Paramount plus since it launched has allowed for users to stream their local CBS Station live provided that they pay into the top subscription plan. But the company has decided to highlight more of its programming in the live TV section with dedicated channels built around a specific shows.

It is a way to invite people to spend more time on the app and take away some of the hunting involved with any app full of choices.

The company has built an entire brand around this kind of approach with Pluto TV which has curated channels based on Viacom CBS programming as well as other content partners.

The Not So secret thing about streaming and cord cutting these days is that while people might want to stop paying for cable they do enjoy just turning on a channel and watching whatever is coming on next and that is what they get from the new options in the live section. It also very much echoes the channels section of peacock watch is essentially a Comcast branded FAST.
The new streaming channels include;

  • 24/7 Laughs — A destination for feel-good, laugh-out-loud content from popular series such as HOT IN CLEVELAND, RENO 911 and TOSH.O
  • Adult Animation — Genre-defining series such as BEAVIS AND BUTT-HEAD, CELEBRITY DEATHMATCH and DARIA
  • All Day Drama — The best in drama, including everything from EVIL and THE TWILIGHT ZONE to TOUCHED BY AN ANGEL and THE GUARDIAN
  • Animation Favorites — Beloved kids’ animated series, such as AVATAR: THE LAST AIRBENDER, RUGRATS, SPONGEBOB SQUAREPANTS and THE FAIRLY ODDPARENTS
  • Black Voices — A celebration of Black voices and stories with a collection of popular series such as CHAPPELLE’S SHOW, KEY & PEELE, THE GAME and THE NEIGHBORHOOD
  • Crime & Justice — Primetime procedurals such as BULL, BLUE BLOODS, CSI: MIAMI, MACGYVER, SEAL TEAM and THE GOOD WIFE
  • History & Undiscovered — A curated selection for historians from the Smithsonian Channel, including SACRED SITES, SECRETS, AMERICA’S HIDDEN STORIES and SECRETS UNLOCKED
  • Kids & Family Fun — A destination for the whole family to enjoy favorites such as HENRY DANGER, iCARLY, THE THUNDERMANS and ZOEY 101
  • Nostalgic Hits — A playlist featuring episodes from iconic series, including BEVERLY HILLS 90210, CHEERS, FRASIER, SABRINA THE TEENAGE WITCH and WINGS
  • PAW Patrol — Home to all things PAW PATROL, including PAW PATROL: LIVE AT HOME!, PAW PATROL: THE MOVIE and, of course, the original series that started it all
  • Preschool Corner — Parent-approved programming for pint-sized viewers such as BLUE’S CLUES, BUBBLE GUPPIES, DORA THE EXPLORER, PAW PATROL and PEPPA PIG
  • Reality TV: Competition — A collection of reality TV’s most popular series, including INK MASTER, RUPAUL’S DRAG RACE and SURVIVOR
  • Reality TV: Shores — Hours of content from the fist-pumping franchise, including episodes from JERSEY SHORE, JERSEY SHORE FAMILY VACATION and FLORIBAMA SHORE
  • SpongeBob Universe — Home to all things Bikini Bottom, the channel will feature episodes from SPONGEBOB SQUAREPANTS and KAMP KORAL: SPONGEBOB’S UNDER YEARS, as well as popular SPONGEBOB movies
  • Star Trek — A destination for STAR TREK fans, featuring popular originals such as STAR TREK: DISCOVERY and STAR TREK: PICARD, plus iconic series such as STAR TREK: ENTERPRISE and STAR TREK: THE NEXT GENERATION.
  • Survivor — Featuring 40 seasons of the long-running reality series
  • The Challenge — The best moments from the hit-reality series, including THE CHALLENGE and THE CHALLENGE: ALL-STARS
  • TV Classics — A curated selection of timeless series such as I LOVE LUCY, THE LOVE BOAT and THE TWILIGHT ZONE

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