It’s not easy to start a new streaming service, especially from the ground up. And one of the big challenges is acquiring the content. Where does it come from? Is it valuable to the audience? On top of that, what is the audience? Are you going for something niche or do you want to provide…
We keep seeing that discerning customers love one price point over all others. Free. That’s why Powr.tv, a leading platform for networks and publishers launching over-the-top (OTT) streaming services, today announced the release of its “Live Guide” for OTT. All networks using the Powr platform can instantly add the guide and FAST (Free Ad-Supported Streaming)…
Streaming has not always been as easy as buying a TV with apps built-in or popping a stick or box into an HDMI port. Streaming used to be more of a niche hobby for computer gurus with multiple video and audio converters and dedicated tower PCs hooked to their televisions. They were called HTPC’s which…
One of the most popular axioms of the 1980s stems from the presidency of Ronald Reagan in relation to nuclear arms treaties with The Soviet Union. Trust but verify. Sure you may say something but how can we know for sure? Tegna, which owns TV stations across the country has taken this approach to its…
Roku and Amazon are not the only companies seeing big numbers from streaming customers. New data released by Comcast showed that their Xfinity customers took advantage of the streaming capabilities of their services during the pandemic-inspired home stretches. Streaming saw the biggest viewing gains on Xfinity platforms in 2020. Overall, OTT viewing was up 73%…
