NEW YORK, May 27, 2021 /PRNewswire/ — Video streaming content has grown rapidly in recent years, and the trend is expected to continue. New technologies, such as AI, play a major role in in editing, cinematography, voice-overs, scriptwriting, and several other aspects of video production and uploading, as various video streaming solutions companies are using AI to improve the content quality of their videos. Importantly, social media has played a major role in the development of the current live streaming infrastructure as well. Overall, live streaming sites have gained precedence in light of emerging social media platforms and affordable data consumption plans. This is also attributed to public figures, celebrities, and government agencies using the software to better reach the masses. Furthermore, the growing popularity of online gaming and esports tournaments is evidence of the large potential of the industry. Scienjoy Holding Corporation (NASDAQ: SJ), Spotify Technology S.A. (NYSE: SPOT), Zoom Video Communications, Inc. (NASDAQ: ZM), fuboTV Inc. (NYSE: FUBO), Vuzix® Corporation (NASDAQ: VUZI)
Augmented reality is also becoming a more prominent technology in recent times in large part due to social media. After Snapchat pioneered the use, Facebook, Instagram, Pinterest and TikTok have launched their own lenses, filters and effects to better engage with consumers. In the process, AR has shown its value not only for branding and entertainment, but also for commerce. A few recent developments from the social media world include Facebook’s roll-out of AR advertising, and Instagram adding try-on features. According to a report by eMarketer, the shutdown of many retail stores spurred some marketers to invest more in AR as a way to offer virtual try-on and other experiences typically only available in-store. Several social media properties now enable try-on within their apps.
