Fox News and Fox Business led all rivals in YouTube views and digital platforms overall. The cable outlet has long sat atop the competition as a trusted brand for conservatives in a crowded mass media marketplace.
Fox News YouTube clips amassed 341.2 million views in July while Fox Business led its sector with 73 million views.
The big month coincided with the Republican National Convention, but while that may have impacted the overall viewership for the month but it is consistently the highest rated news channel as well as the leader in social media views. For instance in the case of Fox Business has beaten CBB for 28th straight month and Bloomberg.com for the 39th. In July Fox news had 42 million total social interactions, marking a 39% gain year-over-year and 59% gain compared to June, according to Emplifi. FOX News drove 13.4 million interactions on Facebook, 25.2 million Instagram interactions and 3.3 million X interactions.
Its sister station FOX Business.com drove 176 million multiplatform views in July, delivering 266 million multiplatform minutes (up 13% month-over-month) and 26.7 million multiplatform unique visitors.
