The move helps Roku to continue helping customers zero in on what they want to watch by giving them a new way to narrow things down.
In a recent survey commissioned by Roku, 64% of streamers say that if they were searching for something new to watch, they would base a search on genre, and nearly 3 in 4 streamers (73%) feel they are spending too much time trying to find new content to watch.
Destinations will feature hundreds of streaming options within each category, both free and from subscription services, including live and linear TV, Premium Subscriptions, Roku Originals, and more.
“The foodies in my life devour the whole genre—one night, it’s Roku’s ‘Great American Baking Show,’ the next, all things Gordon Ramsay, ‘Chopped,’ and so much more. Similarly, the home and garden lovers never stop at one source for tips and inspiration,” said Charlie Collier, President, Roku Media. “Now all passionate food and home lovers can get everything they need with All Things Food and All Things Home, all in one place: Roku. We reach nearly half of the broadband households in the U.S., with hundreds of options across every popular TV brand, in the genres viewers love. So pull up your favorite designer’s chair, grab your favorite bite, and let Roku be your host to All Things you love.”
