Streaming platforms pulled in 180 billion minutes per week during the first quarter of 2022 according to numbers from Nielsen which accounted for 28.9% of overall TV viewing second to cable at 35.6%. Right behind Streaming was broadcast TV which saw 26.4% of the overall viewing. NFL football accounted for a chunk of the numbers behind the broadcasting percentage as the vast majority of NFL Football on TV is piped in through FOX, CBS, and NBC.
![TV Viewership 2022](https://thestreamingadvisor.com/wp-content/uploads/2022/02/TV-Viewership-first-quarter-2022-Nielson.jpg)
Streaming though continues to grow as a factor in the TV. For a media delivery platform that was still in its infancy in 2010 to now command over a quarter of TV, viewing is pretty amazing when you think of broadcast TV being close to 100 years old and Cable being a factor since the 1980s. Not surprisingly, within that 28.9% Netflix was the biggest winner in the streaming world with 6.6% of all streaming traffic but right on its heels was YouTube at 5.7. Disney had a strong piece of the market as well with 4.8% when combining Hulu and Disney+ performance.
That means that 6.6% of all TV viewing came from Netflix during the first quarter of 2022. Those numbers provide a pretty healthy perspective on the scope and power of streaming in the overall scheme of things. The most omnipresent name in streaming had less viewers than “Other”.