The fastest growing demographic in the US is getting more and more love from major media companies. And that population is the hispanic population. Multiple companies with streaming content including Roku, Tubi, Sling TV and Pluto TV have been targeting Spanish speakers of late and today, Tastemade announced the launch of Tastemade en Español – the modern media company’s first-ever Spanish-language streaming TV channel with hundreds of hours of lifestyle programming.
Debuting during National Hispanic Heritage Month, Tastemade en Español is now available in the U.S. on the Roku® platform via The Roku Channel, and will be streaming on VIZIO SmartCast and XUMO in the coming weeks. Distribution of the new streaming TV channel kicks off in the U.S. and will be coming to Latin America later this year.
With the launch of the Tastemade en Español streaming TV channel, Tastemade builds upon an existing legacy of creating premium programming for their global Spanish-language audience. Reaching more than 62 million households in the U.S., Tastemade en Español’s diverse, ever-growing library of content spans the categories of food and travel with Spanish-language Tastemade Originals and hit series in English with Spanish subtitles. Programming highlights include food and travel series ArgenMex, Cook & Laucha 2X1, Patagonia Viva, and the documentary Fuego, featuring beloved Argentine chef and influencer, Luciano ¨Laucha¨ Luchetti.
Not only is Tastemade one of the first to launch a Spanish-language streaming TV channel in the lifestyle category, but also Tastemade en Español is the first Spanish-language streaming TV channel in the lifestyle category on The Roku Channel.
“We are beyond excited to bring rich and inclusive Spanish-language lifestyle programming to U.S. viewers for the first time through the Tastemade en Español streaming TV channel,” said Celia Kakitani, Head of LATAM, Sales & Brand Partnerships at Tastemade. “As the premiere destination for inspiring lifestyle series and documentaries, Tastemade is delighted to serve our Spanish-speaking audience in the U.S. with premium programming in their local language. We have received an overwhelming response from partners about the launch, and look forward to working with them to bring high-quality content to viewers at home.”
“Tastemade has always been committed to diverse voices and untold stories from around the world, which is why the Tastemade en Español streaming TV channel is the perfect place to celebrate my culture and share my expertise,” said Tastemade Tastemaker Luciano ¨Laucha¨ Luchetti. “I’m thrilled to be a part of the launch of this channel, and to connect with new audiences who are equally passionate about global food and unique travel destinations.”
“At Roku, choice, value, and simplicity are at our core and we strive to deliver a great streaming experience to as many people as possible,” said Ashley Hovey, Director of AVOD Growth, at Roku. “We know there is a healthy consumer appetite for free, ad-supported Spanish-language entertainment. We’re very excited to be working with Tastemade en Español, bringing its vast library to The Roku Channel and delivering a streaming experience our users want and love.”
Tastemade en Español viewers are now able to enjoy expertly curated lifestyle series: ArgenMex, Basta de Delivery, BFF, Colombiajeros, Comida Picante, Cook & Laucha 2X1, De Gira, Feli de Primera, Mini Cocina, Mora y Bondi, Nash en India, Nómade, Patagonia Viva, Play With Your Food, Recreo Dulce, Sofi en Buenos Aires, Sofi en España, Tefi en Casa, and Vegánico; and documentaries: Bandalos Chinos, Berlina and Fuego, with more to come! To download assets tied to Tastemade en Español, please click here and visit www.tastemade.com/tv to learn more.
