Fox News Digital Tops All Competitors

You can call it what you want, but you can’t call its ratings poor. FOX News Digital finished January 2023 as the top-performing news organization in the competitive set in both multiplatform minutes and views, according to Comscore. The news option has spent 23 straight months as the number one news brand with multiplatform minutes….

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Tubi Grew More Popular In 2022

It looks like viewers are responding well to Tubi thus far. New information shows that the coupling of rising entertainment costs with the improvement in the free streaming world is leading to new behaviors in the consumer space. The timing could not be better for Tubi, which stepped out in a big way with a…

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Tubi Wants To Throw You Down The Rabbit Hole

Rabbit holes are often associated with conspiracy theories but Tubi has decided to make them a portal to fun, free content. In its new spot which debuted during the Super Bowl Sunday, the Fox-owned streaming service with the assistance of giant abducting bunnies, invited millions of customers to check out the popular aggregator. “With our…

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Netflix Went All In On The Super Bowl

Hoping to cash in on last year’s hit crypto commercial, which crashed its website using a QR code on-screen during the most watched event of the TV season, Netflix both snuck into an already buzzy Michelob Ultra commercial with a QR code on a beer can and followed it with a Will Ferrel yarn that…

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YouTube Leads Big Game Off With Sunday Ticket

well that didn’t take long. YouTube dropped a commercial for its newest property NFL Sunday Ticket at the top of the biggest game of the year. Advertsing a modern and simple way to watch more games the company even played on its reputation for cat videos and making stars of their creators. The add shows…

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