AMC Theatres®, the largest theatrical exhibitor in the United States and the world, today announced that the Company has reached its first-ever agreement with Netflix to play a Netflix movie theatrically. From November 23-29, AMC moviegoers can enjoy GLASS ONION: A KNIVES OUT MYSTERY at more than 200 locations throughout the United States. It will also play at select Odeon Cinema Group’s locations in the UK, Ireland, Italy, Germany, and Spain.
The agreement with Netflix to play GLASS ONION: A KNIVES OUT MYSTERY adds another major theatrical title to an already exciting slate of movies that will appeal to broad audiences during the Thanksgiving weekend.
Tickets go on sale Monday, October 10, on AMCTheatres.com and the AMC Mobile App.
“This announcement of our first-ever agreement with Netflix is significant for AMC and for movie lovers around the world. As we have often said, we believe that both theatrical exhibitors and streamers can continue to co-exist successfully. Beyond that, though, it has been our desire that we find a way to crack the code and synergistically work together” Adam Aron, AMC Chairman and CEO. “By doing so, theatres will make more money by having more titles to show, and thanks to the larger cultural resonance those movies can gain from a theatrical release, they will wind up playing to a wider audience when they also are viewed on streaming platforms.”
Only three years ago there was buzz that streaming was “killing” movie theaters. During lockdowns, there were critics who felt that people may never go back to movie theaters at all. But boy were they wrong. The success of the 2022 slate of major releases all but squashed the conversation. In that vein it should not be surprising to see AMC finding a way to work with Netflix. The arrangement should benefit both parties. By having movies in a national theater chain it helps build buzz for the titles on the streamer.