LOS ANGELES – November 2, 2017 – RCA, the iconic brand and long-time symbol of American ingenuity, today announced the release of its 4K UHD RCA Roku TVs™, part of its line of smart TVs running the Roku® OS. The 4K UHD RCA Roku TVs are available at Walmart online and in-store now. Prices begin at $599.99 MSRP.
The 4K UHD RCA Roku TV line includes a 65” for $1,099.00 MSRP, 55” for $699.99 MSRP and a 50” for $599.99 MSRP. The 4K TVs are the latest additions to the RCA Roku TV line which launched this summer including 50” HD, 43” HD and 32” models, starting at $249.99 MSRP.
The 4K UHD RCA Roku TVs leverage the Roku platform and run the Roku operating system to provide RCA customers with an easy-to-use smart TV. In the U.S., customers have quick access to more than 5,000 channels and 500,000+ movies and TV episodes as well as fast and easy Roku search, which offers an unbiased look across 500+ streaming channels to find movies and TV shows with results ranked by price. Also included is The Roku Channel, which features hundreds of Hollywood hits, all free and available to watch whenever you want with no subscription, login or fees.
“This is another step towards establishing our company as a leading provider of a full array of quality products featuring the newest technology at an excellent value,” said Aaron Herzog, president of Display-Vu, an affiliate of Curtis International and RCA’s official television licensee. “Roku offers our customers an incredible experience through its easy-to-use user interface and huge choice of content. With the holiday season almost upon us, we expect our 4K Roku TVs, at a price that won’t break a family budget, to be a firm favorite.”
The 4K UHD RCA Roku TVs will receive by end of the year the Roku® OS 8, which includes new feature Smart Guide, which shows over-the-air (OTA) broadcast TV and streaming options together to help customers search for, find and discover entertainment. Other new features allow for easier search and voice control, such as enhanced voice commands with Roku mobile app allowing a user to launch streaming channels, switch inputs or control their Roku TV; TV Everywhere (TVE) single sign-on to eliminate having to enter login credentials multiple times; an updated 4K Spotlight Channel and more.
“Working with RCA on a 4K Ultra HD RCA Roku TV was a natural progression following the launch of the RCA Roku TV line earlier this year. Consumers will love this affordable but sleek designed 4K UHD TV, with access to thousands of streaming channels,” said Chas Smith, general manager of Roku TV & players. “Through the 4K UHD RCA Roku TV, customers can also access the newly redesigned Roku 4K Spotlight Channel, making it easier than ever to find 4K content available on the Roku platform.”