Comcast Adds New Market For Philo Competitor

Comcast today announced that metro Detroit residents can sign up for NOW TV, a new streaming offering that includes 40+ live channels from A&E, AMC, Hallmark and Warner Bros. Discovery, plus 20+ integrated FAST channels from NBC, Sky and Xumo Play, and a subscription to Peacock Premium at no additional cost. The Peacock Premium access is no small throw in. That means users will be able to check out NBC sports content, WWE live premium events, Racing and other major sports including the Olympic games while also getting access to countless movies and TV shows.

The service is a trimmed-down streaming bundle that saves money by not offering 24-hour news channels, sports-centered channels like ESPN or local channels, instead focusing on general entertainment networks like lifestyle programming and movie channels. It targets what the industry calls “value-conscious” consumers that want an entertainment product that is simple and convenient with quality programming movies, top shows, live sports, and news. NOW TV is available to Xfinity Internet customers for $20. Subscribers will be provided with a Flex 4k Streaming TV box to access the service and also be able to stream it through IOS and Android Mobile devices,  computers and the Amazon Fire TV platform on TV’s and streaming dongles. Users with Chomecast capabilities and Apples AirPlay can also beam the content from their mobile devices to their TV.

“Now TV delivers an unparalleled streaming experience, exceptional value and boundless entertainment possibilities to Xfinity Internet customers in Detroit and beyond,” said Kristee Cominiello, Senior Vice President of Comcast’s Heartland Region, which includes Michigan, Indiana and Kentucky. “With Peacock Premium and FAST channels included, NOW TV is where high-quality entertainment, value, connectivity and streaming converge.”

NOW TV is the newest video offering from Comcast that leverages its global technology platform, the engine that powers the company’s entertainment and connectivity products and experiences. Built using cross-company innovation and technology from Xfinity, Peacock, Sky and Xumo, NOW TV is the first streaming offering in the market to combine a live TV streaming service, free ad-supported streaming TV (FAST) channels, and a subscription video on demand (SVOD) service. NOW TV includes:

  • NOW TV Live: A new live TV streaming service that includes more than 40 popular channels from A&E, Afro​, AMC​, Animal Planet​, BBC America​, BBC News, Comedy.TV​, Cooking, Crime + Investigation, Discovery​, Discovery Life​, Food​ Network, FYI, Great American Family, Great American Living, Get TV, Game Show Network, Hallmark Channel​, Hallmark Drama, Hallmark Movies & Mysteries​, HGTV​, The HISTORY Channel, Investigation Discovery, IFC, Justice Central​, Lifetime​, Lifetime Movie Network, Magnolia​ Network, Military History​, MotorTrend​ Network, OWN​, Pursuit, Recipe.TV​, Science Channel, Sony Movies​, Sundance TV, TLC, Travel Channel, Vice, WEtv and Weather Channel. The service is accessible through the Xfinity Stream app and includes a 20-hour DVR and access on three concurrent streams.
  • Peacock Premium: NOW TV customers also will receive a Peacock Premium subscription at no additional cost via the Peacock app on all devices where the streaming service is available. Peacock Premium includes breakout original series, more than 5,000 hours of live sports, hit movies right after they’re in theaters, next day access to all new shows from NBC and Bravo, fan-favorite library content and daily live news.
  • FAST Channels: NOW TV customers can discover and enjoy more than 20 free ad-supported streaming TV (FAST) channels alongside NOW TV Live’s including NBC News NOW, Sky News​​ and the following genre-based channels from Xumo Play: Action Movies, Black Cinema, Bollywood & Indian Cinema​, Comedy Movies, Comedy TV, Crime TV, Documentaries, Drama & Action TV, Family Movies, Food TV, Movies, Game Shows, Her Movies, Horror & Thriller, Kids TV, Reality TV, Sci-Fi & Fantasy Movies​, Travel & Lifestyle TV​ and Westerns. ​