Sports and gambling have gone hand in hand for as long as sports have existed. But the new trend in sports is online betting integrated with TV streaming services. That is why DAZN BET has soft-launched a beta product in the UK, its first market. DAZN BET is the result of a strategic partnership with DAZN, the world’s leading sports entertainment platform that is fast becoming a one-stop shop for everything a sports fan wants.
Today’s launch sees DAZN BET start to refresh the casual betting market by creating a more recreational, sociable, and relevant experience for today’s sports fan. The market-entry beta product will allow the company to begin to learn how DAZN’s global subscribers like to interact with a betting and gaming offering.
Soon, DAZN customers will be able to not only watch live and on-demand sport, but listen to and read about sport, enjoy betting, buy sporting NFTs, tickets, and merchandise.
“The initial launch of DAZN Bet is the start of an exciting journey across media and sports betting and further delivers on commitments we have made to revitalize sports viewing for fans,” said Mark Kemp, CEO, DAZN Bet. “We are on a mission to create a richer entertainment product that over time is integrated into DAZN’s daily destination sports business, where possible. Whilst this market entry will be a learning phase, our goal is to provide sports fans with a fantastic recreational sports betting product for DAZN’s global sports fans community. It is a journey, and we begin it now.”
DAZN follows other sports streaming platforms such as fubo TV, which has also been pioneering sports betting through streaming.