The NFL and Google officially announced today that Google will be the home of NFL Sunday Ticket starting in the 2023 season. The package, which is still expected to cost $300.00 a season will be available to customers through YouTube’s Prime Time channels and as an add-on to YouTube TV.
The service which has been a DirecTV exclusive since 1994 began looking for a streaming solution last year in anticipation of dropping DTV as its partner for the programming service that delivers out of market games to customers willing to pay for the right. The move is significant for fans because by making the service available as a standalone product instead of completely tying it to it TV service, NFL Sunday Ticket will be available to anybody who has the YouTube app.
This will allow the NFL service to be totally mobile as well as operate on any smart TV or Streaming device without the need to create an entirely new system of distribution.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.”
In related news the NFL has also extended its agreement for YouTube TV to continue to carry NFL RedZone. There will also be increased content on the NFL channel, the creation of a NFL International show available on the YouTube platform, and the creation of a creator content program for select top YouTube creators globally.
“YouTube has long been a home for football fans, whether they’re streaming live games, keeping up with their home team, or watching the best plays in highlights,” said Susan Wojcicki, CEO of YouTube. “Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels. We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”