The TV industry has fully taken notice that free TV services are probably the future of streaming. Outside some of the stalwarts like Netflix and Disney Plus consumers are just not interested in paying for TV anymore.
The next generation of AD supported TV maybe brought to you via a new partnership between Endeavor Streaming and Frequency, a company specializing in free ad-supported TV (FAST) channel creation.
“Our combined capabilities will alleviate meaningful operational overhead for our clients, allowing them to increase consumer reach of their content and maximize their streaming revenues across multiple business models,” said Matt Starker, SVP and head of corporate strategy for Endeavor Streaming.
This news comes on the heels of Netflix’s first major subscriber loss in 10 years. While other page premium streaming services have continued to grow the fastest growing segment is most definitely free streaming services. We will continue to monitor this story.