March Madness App Launching On LG TV

With the NCAA Division I Men’s Basketball Championship set to tip off next week, LG Electronics USA announced the launch of the NCAA March Madness Live app (MML) tri-presented by AT&T 5G, Coca-Cola, and Capital One on its LG Smart TVs1 including its critically acclaimed LG OLED TVs and LG QNED MiniLED TVs.  The app can be accessed via LG’s webOS Smart TV platform and a variety of other connected and mobile devices2.

NCAA March Madness Live, managed by Turner Sports in partnership with the NCAA and CBS Sports, is the ultimate live streaming and second screen destination for the NCAA Men’s Tournament.

The MML app will provide more ways to watch and engage with all the action from the 2022 NCAA Division I Men’s Basketball Championship this year. The updated platform experience will include all-new dynamic viewing experiences to make it easier for fans to catch every last-minute basket and wild comeback3.

The integration of the MML app on LG’s Smart TVs is part of a three-year partnership with the NCAA, Turner Sports, and CBS Sports for category exclusive marketing and distribution rights to NCAA Championship competitions that will expand the reach of college sports to legions of current fans and generations of new ones.

LG’s support of NCAA Championships will include multiple initiatives to inspire both fans and student athletes including the recent launch of the NCAA Championships Channel, which will feature up to 50 NCAA Fall, Winter and Spring championships, both live and on-demand via LG’s exclusive free streaming service, LG Channels.

LG will also launch an exclusive content series focusing on Division II and Division III rivalries. Details on this program will be announced at a later date.

LG’s OLED TVs deliver perfect black levels, more than one billion rich colors and a sense of immersion that allows consumers to have the best possible experience when watching sports, movies, playing video games and more. To learn more about LG TVs, visit