Peacock looks like it is really starting to work out for Comcast. The streaming service which is marketed as the home of NBC streaming has more than 20 million paid subscribers between its $4.99 and $9.99 plans. The company did not break down subscribers by tier, but keep in mind that the less expensive one brings in advertising revenue to make up for the difference. So customers are gonna pay with their time or cash either way.
The company said that the gains (which added up to 5 million new subscribers) were fueled by live sports, which this past quarter included the FIFA World Cup, which besides being the biggest soccer tournament in the world was unusually unpredictable this year due to its timing on the international calendar. Films and original content also helped push Peacock to its best quarterly result since the streamer launched in 2020.
Peacock has been steadily adding more exclusive and high demand content in 2022. Comcast pulled a number of current NBC hits like Saturday Night Live and American Auto off of Hulu. The streamer has also begun to integrate live TV from local NBC affiliates through the app for customers who subscribe to the $9.99 tier. Also recently the streamer became a hub for Hallmark’s content including live streaming of the 3 main Hallmark linear channels. Overall it looks like the additions are paying off.
Peacock Paid Subscriber Net Additions in the U.S. Were 5 Million, Fueled by Live Sports, Our Recent Films and Originals; the Best Quarterly Result Since Launch in 2020.
All well and told Peacock revenue nearly tripled to $2.1 Billion.